CENTURY TUNA's EDGE: It's all about FOOD and Living Healthy!

I admit, I really love food. I eat when I'm happy. I eat when I'm depressed. I eat everytime I had a chance. Until there was a time I got really BIG! I remembered, it was during my second year in highschool. My BMI said I'm overweight! My mother, who is a nurse adviced me to lose some because it'l be hard for me to do that when I;m old. Start eating right, exercise and motivate yourself.
During the last year of my Highschool, I started to get slim. OH MY! I wish I had that same body when i was in Fourth Year Highschool. HAHAHA!
When I was in college, i got conscious about my physical appearance. Since personal appearnce is one of the most important thing in my field, I really need to take care of it. I was attracted to try eating CENTURY TUNA. I remember, when I was a kid i used to drink all of it's oil. YUCK! But it's true.

CENTURY TUNA is a market leader when it comes in canned tuna industry. It has many product line choices. Tuna in Oil, Tuna in Water and even Flavors of our daily Lutong Bahay. In this fast pacing generation, people are always on the go. Century tuna go with the flow. It is a product that consumers will enjoy because of its benefits and it is easy to consume. Less preparation time is what target consumers want now.

PLACE: CENTURY TUNA is always available on you Leading Supermarket, Groceries and Sari-sari stores.

PEOPLE: CENTURY TUNA targets people who are always on the go but want a healthy food habit. Those are people who are health conscious.

PRODUCT: CENTURY TUNA has many product lines. From Tuna in oil, in water to incorporation of Tuna and flavors of daily lutong bahay, it serves also as an alternative vaind for those who are always on the go.

PRICE: CENTURY TUNA offers their product in different packaging that's why in some ways, the product is offered in low price, medium and high. The Product price ranges from 18php for the smallest to 100+php for the highest.

PROMOTION: CENTURY TUNA continues to promote healthy living among Filipinos through Ccelebrity endorsements like Angel Locsin and Derek Ramsy. It also conduct a yearly Marathon which called SUPERBODS. It is an event promoting healthy living, good food choices, promoting good figure and of course advertisng the product - CENTURY TUNA.


Although there are some issues regarding the competiton with the product lines of San Marino, still Century Tuna establised it Brand in the market and many consumers continuosly consuming it.